iPao Creative
Behind the Scenes - BIH 2015

Believe in Heroes

Believe in Heroes is the nation's largest cause marketing program bringing brands and retailers together in support of our injured service men and women via Wounded Warrior Project. In 2014 we raised $6 Million. In 2015 we brought it to the next level with increased exposure from our NBC partnership, Warrior appearances on the Steve Harvey Show and Meredith Vieira Show, iHeart Radio feature on Bobby Bones show, spokesperson Toby Keith, and strong social media influence. All which resulted in an increased donation to WWP: nearly $10 Million. (In partnership with Hunter Straker)