HI. I'M PAOLA.
...or just "Pao" to my friends. I have a BA in Illustration, and have spent my career elevating design and driving big ideas at leading global agencies located in the tristate area. I have immersed myself into Hispanic Marketing. Being a Peruvian myself, it was only natural to study the ins and outs of what makes this target audience tick. I can proudly say that I was a part of the core team who thought up and executed Project Hustle for VitaminWater from start to finish– their first fully integrated program aimed to re-engage their millennial target via a "kickstarter"-type funding site. We scoured the nation for the most talented creators in five different categories, narrowed it down to 10 and then let the fans do the rest. The result? A huge spike in sales and incredible success connecting the brand to their audience –building affinity, loyalty and buzz.
The last two years I have also been blessed with heading up the team by concepting and evolving Believe in Heroes, the largest cause-marketing campaign in the nation, bringing brands and retailers to gather to support Wounded Warrior Project – in support of our injured service men and women. It's by far one of the most rewarding programs I have ever worked on.
Outside of that and other brand work, I create brand identities, design wedding and party invitations and am looking to get more involved with illustrating children's books – gotta keep things lively!
Connecticut / New York